A room for every stand
Each gallery hangs its own viewing room from its inventory. You approve rooms before they go live, and publish them on a schedule.
Online viewing rooms
Every stand online, the way it hangs at the fair.
A viewing room for each gallery, on your fair’s domain and under your fair’s brand. Online viewing rooms for Frieze, The Armory Show, EXPO CHICAGO, Independent and SCOPE have run on mostrale.
- Ilse Varga
- Low Tide, Morning, 2024
- Oil on linen
- 120 × 90 cm
- Sold
- Ren Ikeda
- Field Recording, 2025
- Pigment and wax on panel
- 150 × 120 cm
- Price on request
- Tomas Hale
- Evening Grid, 2025
- Acrylic on canvas
- 80 × 106 cm
- $9,900
- June Okafor
- Inventory (blue), 2023
- Gouache on paper
- 56 × 42 cm
- Reserved
What collectors and galleries get
Built around how works are actually sold at a fair.
True proportions
Works are shown at their real size relative to each other, with view-in-room at scale so collectors can judge a work before they ask.
VIPs first
Open the viewing room to VIPs and early-access guests before the public opening, with access levels you control.
Search across the fair
Collectors search and filter every work at the fair by artist, medium, price range and section, and browse the sections you curate.
Wall labels that stay true
Artist, title, medium, size and price or “price on request”. When a work is reserved or sold, its label changes everywhere at once.
Enquiries and buy-now
Enquiries go straight to the gallery’s inbox. Selected works can be bought outright by card through Stripe.
Saves and shortlists
Collectors save works, keep shortlists and export them as a PDF to share with an advisor.
Found by search engines
Rooms and works are server-rendered on your domain, with clean URLs, structured data and social previews.
Buy-now
From a click to a sold work.
Choose
The gallery marks selected works as buy-now. Everything else takes enquiries.
Hold
When a collector starts checkout, the work is held for them so nobody else can buy it at the same time.
Pay
The collector pays by card through Stripe. Shipping is set per work: included, a fixed charge, or quoted by the gallery.
Sold
The work shows as sold everywhere at once, and the gallery and the collector get a confirmation.
Bring your fair online.
The viewing room works on its own or with the rest of the platform.